You own your business.
Your business shouldn’t own you.
Private consulting, coaching, and mentorship for independent specialty retailers ready for more growth, more freedom, and more cash in the bank.
You own your business.
Your business shouldn’t own you.
Private consulting, coaching, and mentorship for independent specialty retailers ready for more growth, more freedom, and more cash in the bank.
Are you ready to tap into the growth potential of your business and ensure your retail store’s success?
HERE’S WHAT’S POSSIBLE For You
POTENTIAL
PURPOSE
PROFIT
PROGRESS
PEACE OF MIND
Are you ready to tap into the growth potential of your business and ensure your retail store’s success?
HERE’S WHAT’S POSSIBLE For You
POTENTIAL
PURPOSE
PROFIT
PROGRESS
PEACE OF MIND
You’re in business to make money, but you need a plan that works.
Every retailer knows the challenges that come with running a retail business, whether you’re opening a new store or have been in business for years—whether you’re profitable or barely getting by.
Retailers today have to contend with supply chain issues, staffing problems, and price increases, unlike any other time in recent history.
This is a pivotal time in our industry. To ensure success, independent specialty retailers must learn to make highly intentional inventory, marketing, and staffing decisions.
Everything comes down to time and money, and how you leverage both.
Imagine…
- You’re making a good living and have plenty of time to enjoy it.
- Your store is generating more than enough revenue to reward your staff for a job well done.
- Your systems are so dialed in that you can step away at any time.
- Making data-driven inventory decisions so that your shelves are stocked with the right products at the right time in the right quantities year-round.
- You have a steady stream of happy customers who come back again and again.
- You’re a successful retailer, satisfied with your results, and excited for the future.
- You’re living a good life, enjoying quality time with your family.
HERE’S HOW I MAKE THE MOST OF YOUR
Time and Money
COACHING
Specific, tailored guidance to design a business model for increased revenue and sustainable growth, including developing the success mindset and belief system necessary to turn your dreams into goals and create actionable plans to achieve them.
CONSULTING
From cashflow and inventory management to marketing strategies, staff development, time management, vendor relationships, and defining roles and responsibilities— get the answers you need to increase revenue and accelerate your business growth.
ACCOUNTABILITY
The support structure you need to stay focused on your goals, and power through roadblocks. and keep moving forward on your path to success. This is about operating from integrity— keeping your word, leading the charge, and proving to yourself how capable you truly are.
SUPPORT
Personal attention from a coach and retail expert who deeply believes in you and in your business. I’m right there beside you every step of the way, providing guidance, sharing knowledge, and supporting you to stay motivated, keep going, and stay on track, all the while celebrating your growth and success.
Improvement, progress and growth are yours for the taking.
- You have a vision for your business in your heart that keeps you up at night.
- You’ve set your sights on doubling your sales volume or hitting that coveted 7 figure mark.
- You’re motivated to make it happen, you’re willing to do what it takes, and you want to have fun in the process.
- To you, your business is more than just a way to make money. It’s also how you make an impact and build a legacy.
- Getting to the next level is just what you’re gonna do.
You’ve laid it all on the line. You went all in and opened your doors.
There’s just one problem, maybe more…
- While you’ve seen some success, it’s been hit or miss.
- And when you hit your sales numbers, they don’t add enough to your bottom line.
- You’re not getting enough traffic and your marketing efforts are falling flat.
- Perhaps you’re dipping into reserves to keep the doors open and the debt starting to mount up.
- You feel alone carrying this load and there’s no one to help you figure it out.
- You’re starting to wonder if keeping your store open is a mistake.
Deep down, you know you’re meant for so much more. And you are.
You need a sustainable plan that supports the success of your retail business and you as its leader.
You need a clear strategy that…
Gets people through the doors and keeps them coming back
Serves your customers with excellence
Optimizes inventory and minimizes markdowns
Leverages people power
Maximizes your revenue and leads to profitability
Allows you create your own economy
What will be possible for you when business is good, life is good, and you have peace of mind?
What every retail business needs to thrive
No. 1
CLARITY
Clarity comes from staying in touch with the heart of your business, including the reason you opened your store, how you want to work in and on the business, defining a clear vision for the future, and potentially including an exit plan. The key here is to analyze what’s working, what’s not working, and the ideal opportunities to pursue.
No. 2
STRATEGY
To ensure success, you must develop a plan to get people through the door and keep them coming back. That means serving your customers by having the ideal inventory at the right time, creating a strong store culture, and developing a plan to deliver an enjoyable shopping experience, all the while maximizing revenue that leads to increased long-term profitability.
No. 3
PERFORMANCE
With your clear strategy in hand, it’s time to implement and execute to get the information you need to measure results and track progress. Only then can you make the informed decisions to move the needle in your business.
This is the difference between being bombarded with growth-stopping problems and enjoying the peace of mind that comes from implementing simple systems that work.
No. 4
MINDSET
Your business can only go as far as you can take it. Too many business owners blame lackluster results on external factors like staff, the economy, or the weather. However, their biggest problems are often due to mindset blocks preventing them from growing their business. Leading effectively rests in your belief in yourself along with your willingness to do what it takes to achieve your goals.
What Retailers Must Do to Succeed in Business
Focus on implementing a strategy for long-term business growth and sustainability.
Implement an inventory management plan that includes purchasing and pricing strategies to sell merchandise for the highest possible price in the shortest amount of time.
Build and nurture relationships with staff and vendors to get the support they need.
Create shopping experiences that make the customer feel valued and appreciated and that will lead to positive reviews.
Collect and use the data to gain insights and make well-informed and strategic decisions to drive sales and increase cash flow and the store’s profits.
Maintain a firm understanding of their store’s current cash position as well as the future cash demands on a monthly, quarterly, and annual basis.
What Most Retailers Actually Do
Keep themselves busy with the day-to-day activities of running their store.
Buy merchandise that doesn’t sell or undersell and let the inventory that doesn’t sell just sit on the shelf hoping “it will sell eventually …”
Underestimating the value of employee and vendor relationships can lead to drops in morale and eventual turnover.
Lose touch with the customer experience and neglect putting systems in place to ensure high-quality customer service.
Don’t inspect the data deeply enough and rely on vendor rhetoric and emotions to make inventory decisions that can stall sales and decrease profits.
Have an in-the-moment understanding of their cash position by keeping an eye on the checking account balance or glancing at the monthly P&L, all the while overlooking the bigger picture of the solvency of their business
Private Retail Next Level Coaching includes
Detailed Assessment
Design Plan
Implementation
Coaching, Support + Accountability
Results
Track + Measure
1. Detailed Assessment
This is where we examine your journey, identify where you are now, your goals, and what is possible in your retail business so that we can design an effective strategy and plan of action.
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- We’re going to do a SWOT analysis to determine what’s working, what’s not working, and where you can optimize opportunities to increase your cash flow.
- We’ll do an in-depth review of year-over-year and year-to-date financial statements.
- We’re going to outline what you want to achieve in your business in the next 12 months, 3 years, and 5 years.
2. Design Plan
Do a monthly review of your breakeven analysis and cash flow projections to set expectations, and stay on track by making adjustments as we measure results.
Establish an effective merchandise category structure. as well as sales and purchasing goals and performance metrics for each category and look for new growth opportunities to optimize cash flow.
Review marketing campaign performance, identify ideal marketing opportunities, and stay on track by making adjustments as we measure results.
3. Implementation
Cash Flow – We’ll examine cash flow monthly and identify money leaks, bust through cash bottlenecks, and optimize opportunities to meet and exceed your goals.
Inventory Flow – We’ll do monthly inventory reviews to track the progress of your sales and purchasing goals, review long-term performance metrics, deal with the merchandise that is inflating your profit on paper, and reduce the cash in the bank account.
Continuous review of your progress in developing the leadership skills we’ve identified.
4. Coaching, Support and Accountability
We’ll discover the beliefs and patterns that are preventing you from living your best life so that you can better manage and guide your thinking, motivation, and behavior to be the leader your business needs you to be.
You’ll learn easy-to-implement techniques to move through the stuck points in your business and use them as stepping stones to your awareness and growth.
We’ll set goals and implement an action plan for steady, sustainable, and personal growth that will enable you to lead more effectively and have a positive impact on your business and bottom line.
5. Results – Track, measure, and Intended Outcomes
The results happen during the implementation and during our time together. You will see the result in:
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- Seeing and having a store full of fresh new merchandise that your customers stop by your store regularly to check out.
- You’re buying the ideal merchandise, at the best time in the so your customers are delighted when they come into your store and you are equally as delighted when you check your checking account balance.
- Seeing the proof around you that the steps you are taking are having a positive impact so that you can live better and enjoy peace of mind.
- Cash in the bank – attention on cash so you can successfully navigate the ebb and flow of your business cycle.
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As a business owner, it is very easy to table tasks that will improve your business in the long term— because you have so much going on.
It’s easy to say “I’ll do that later” but unfortunately, later may never come.
Working with me, you have someone who has your back; someone who will continue to shine a light on your big vision, and who is willing to dive into the depths of your concerns so you can find the best solutions and move forward.
When you can remove the fog of uncertainty, you have more energy to create positive momentum in your business. Also, certainty contributes to your increased peace of mind.
Hi! I’m Audrey Watson, Retail Inventory Strategist, Consultant, and Coach who works with independent specialty retailers who want increased growth, sales, and profitability.
I’m here to help you feel good about your business and welcome more success and ease so that you can achieve what you want and more.
I do this by diving deep into your numbers, assessing the dynamics of your business, coaching you on the key factors affecting the cash flow in your stores, and supporting you in becoming the leader your business needs you to be.
After working with hundreds of independent specialty retailers, I’ve discovered that ultimate business success happens when…
- You are aware of where you are, where you want to be, and you’re committed to bridging the gap.
- You empower those around you to take the right steps toward success in a way that aligns with their talents and strengths.
- You commit to leveling up by continuing to learn, grow, and take action to improve your store.
- You are dedicated to seeking new opportunities for growth and progress and moving beyond the status quo.
- You are taking responsibility for yourself and your outcomes by believing in your ability to achieve greatness and taking action to match.
- You develop the consistency and discipline to actualize your vision.
Chances are that regardless of what you believe about the store’s current condition or yourself, you have everything you need within you RIGHT NOW to create an amazing store culture with happy customers and staff that is on a very strong financial footing.
The question is
Are you willing to do what it takes to make it happen?
Hi! I’m Audrey Watson, Retail Inventory Strategist, Consultant, and Coach who works with independent specialty retailers who want increased growth, sales, and profitability.
I’m here to help you feel good about your business and welcome more success and ease so that you can achieve what you want and more.
I do this by diving deep into your numbers, assessing the dynamics of your business, coaching you on the key factors affecting the cash flow in your stores, and supporting you in becoming the leader your business needs you to be.
After working with hundreds of independent specialty retailers, I’ve discovered that ultimate business success happens when…
- You are aware of where you are, where you want to be, and you’re committed to bridging the gap.
- You empower those around you to take the right steps toward success in a way that aligns with their talents and strengths.
- You commit to leveling up by continuing to learn, grow, and take action to improve your store.
- You are dedicated to seeking new opportunities for growth and progress and moving beyond the status quo.
- You are taking responsibility for yourself and your outcomes by believing in your ability to achieve greatness and taking action to match.
- You develop the consistency and discipline to actualize your vision.
Chances are that regardless of what you believe about the store’s current condition or yourself, you have everything you need within you RIGHT NOW to create an amazing store culture with happy customers and staff that is on a very strong financial footing.
The question is
Are you willing to do what it takes to make it happen?
